The logo with a meaning
When I created Southern, I wanted to make a brand, as well as a company, that was both creative and meaningful. Not just a word or a picture. A redfish came to mind for many reasons. Growing up in the Lowcountry, it was always a species we were after. They are so diverse in where they live and how you fish for them. They truly define the South. A fish that lives from Virginia down into Texas. I hope you enjoy representing this brand as much as I enjoyed creating it.